About Us

Enter the World of Club Solaris, warm sunny days, amazing beaches, exciting adventures, entertaining activities, spacious rooms, dreamlike pools, incredible dining and an exciting nightlife await you in our exquisite vacations, either in our majestic destination of Los Cabos or the clear waters of Cancun. Experience the many benefits of a top-notch vacation in Mexico, only at our All Inclusive Club Solaris Hotels.

A Story full of Overcoming Challenges

In a Cancún filled with amazing stories about hotels, there is one that stands out, not only because it is a great anecdote, but also for being an example of resolve, dedication, creativity in the face of adversity and above all, with an undying commitment to never give up. The sum of these elements was enough to succeed when everything seemed to be lost.

The construction work far the Royal Solaris Cancún Hotel was carried out intermittently until hotel was finally standing upon one of the most beautiful beaches in the destination. In addition to the work that was being carried out at the Royal Solaris, the company was offered the option to buy a piece of property with a partially constructed building that was located in the southern part of the hotel.

Royal Solaris Cancún was open for business in July 1988 under a condominium system, which, over time, would evolve into "timeshare" (condominiums with hotel services or condo-hotel). Everything was going beautifully, but less than two months later, on the night of September 13th, the devastating roge of Hurricane Gilberto wreaked havoc on the property.

Before the opening of the first hotel, ond before the arrival of the hurricane, the sales in Solaris had already begun. lt was in 1986, and they were carried out by a group of Mexican-Americans, mainly because it was believed that their mastery in the English language would make their success more feasible within the foreign market.

In September of 1988, Hurricane Gilberto interrupted all work, and Cancún had weakened. Following the reconstruction, the owners of Solaris began to try to sell the properties, or make a relevant change in their strategy.

The Club Solaris developers reached the conclusion that the best practical strategy should be to focus on pointing out the singularity of the product.

That is how the idea come about to make its consumers perceive that they were being offered something different. In order to achieve this, first and foremost, they had to be offered a "superior value."
The company believed, and was completely convinced, that the key to what would make a true difference in the final choice made by the customers, was found in the emotional side of the product itself, in the emphasis on its singularity, and on focusing on the new, comprehensive marketing process based mainly on the emotional state of the consumer.
The term "emotional" was understood not only as to connect with the customers at the level of their emotions, values and feelings, but also to create a bond, a personal relationship and an emotional connection that would have to be strong and long-lasting.
This idea focused on the most subtle aspect of the human character ... the desire to go beyond the material satisfactions in order to experience emotional and spiritual wholeness. The aforementioned idea is based on the fundamental concept, and cornerstone of the project, of understanding the emotional needs of people, focusing on their heart's desires ... on what is important and valuable to them, on heightening their emotions through a product that would allow them to enjoy a new and "Unique Vacation Experience."
lt was now time to make one of the most accurate and transcendental decisions for the company during its worst time of crisis. "Let's stop trying to sell what the company is producing, and let's focus all of our attention on offering and giving our clients what they really want ... what the customers want to enjoy is something emotional ... the clients want to enjoy a new and "Unique Vacation Experience."
This same vision of creating satisfaction and excitement over vacation experiences would lead the Club to implement the "All Inclusive" system. In 1990, this was a concept that was used in very few hotels, maybe one or two in the entire Caribbean, and no one in Cancún had any idea on how to operate it. In retrospect, we can say that this was an extremely bold and forward thinking decision. The company's success was based on how they introduced the concept to their system by relying on a team of people who were capable of carrying it out with extraordinary results.

Club Solaris today is a corporation with 38,000 active members; it has three hotels in Cancún: Club Royal Solaris Cancún, Club GR Caribe and Club GR Solaris, and one more in Los Cabos, Baja California Sur: Club Royal Solaris Los Cabos.

Solaris is the name of a star; in ancient times, when sailors were lost in the immensity of the sea, and would be guided by the shiniest star in the sky, the Polar Star, or Polaris, which would lead them to their destination. It is a metaphor; Solaris believe that the path for humanity is the quest for happiness, and its destiny will be to transcend though its good deeds.

HISTORY

Solaris Hotels are the tourism division of Grupo Romero, a 100% Mexican company leader in the poultry and industrial market, based in the city of Puebla, beginning its foray into the hotel services sector in 1988 and 1989. Through a subsidiary called Villas Solaris and continued by “Villas Internacionales del Caribe” through the international operators: Aston (Aston Solaris) and Ramada Inn (Ramada Renaissance)

In September 1990, the Romero Group carried out a radical change: They would become hoteliers by directly operating their properties, starting the tour operator Hoteles Solaris de México with what was previously called Torre Royal and Torre Caribe.

Club Solaris distinguished itself by operating the Royal Tower with the innovative “ALL INCLUSIVE” concept, offering memberships of a Premier Class category: Club Solaris; while Torre Caribe, offered the traditional "EUROPEAN PLAN"; however, with the positive acceptance of the "ALL INCLUSIVE" concept, in May 1992, the two towers operate under the same concept, being pioneers in this concept that, until then, did not exist in Mexico. After that, they named both towers Royal Solaris Cancun.

Because of the great success of the memberships and the all inclusive package, the chain's second hotel opened its doors in July 2001: Club Royal Solaris Los Cabos, continuing to grow until December 18, 2004, when Grupo Romero opened its third hotel: GR Solaris Cancun, Deluxe Version.

In 2017, we renamed the Royal Solaris Caribe Tower GR Solaris Caribe. This hotel is so unique that the focal point is the care it offers its guests, combining elegance and hospitality. It was then decided that guests vacationing at this hotel could access the other tower at no extra cost, the sister hotel that is now known as Royal Solaris Cancun.

To LOVE and make our Members happy, by generating VALUE through a New and Unique Vacations Experience
To LOVE and make our Staff happy, by generating VALUE through their personal satisfaction by reaching their goals and challenges of self-fulfilment in their job position and contribution to the organization.
To LOVE and make the Company Happy (Community-Ecosystem) generating VALUE through and Outstanding Operation of all Business Process & Integated Systems, focused on the Alignment & Execution of the Company´s Strategy Vision.
To LOVE and make our Investors happy, by generating VALUE increasing renvenue, and lower expenses.

The best CLub Solaris sales person is the happy member, satisfied and proud of what he owns.
Our VISION is to develop a vacation club that generates an emotional connection and a very close, long lasting relationship with the member, allowing them to create a "Unique Vacational Experience".
A sale is the result of the whole integral process based on the customer´s emotional state to sell the same way as we like to buy.
THE SUCCESS OF CLUB SOLARIS IS THE SUCCESS OF ITS PEOPLE.
"Success is a state of satisfaction by achieving goals in their position of contribution.."

The 8 Values of Club Solaris:

1.-Love & Passion for what You do. Do what you love intensely. " The impulse for a great man to achieve his vision comes from his Passion, not from his position"

2.- Earn and Deserve Respect.

3.- Earn and Deserve Trust: Nourish your integrity. Never, ever try to fool the client.

4.- Always Assure Discipline: Self & Team Discipline.

5.- Jealously Guard Your Image & Reputation.Everything is perspective.

6.- Personal Confidence and Leadership: Get in the lead and stay there. Consistency and perseverance.

7.- Commit to total Commitment

8.- Gratitude

Club Solaris believes in the "kiss the frog" philosophy, that age-old story where a perfect being was under an evil spell that had turned him into a toad; only a true love’s kiss could turn him back into the longed-for prince. This way of acting and thinking is applied permanently, not only by making the customers feel special, but also to the employees: the success of Club Solaris is the success of its people.

Club Solaris GR Caribe

ALL INCLUSIVE luxury hotel with 200 rooms, Mediterranean architecture and modern interior design with a relaxed atmosphere. If you stay at GR Caribe, you can use the facilities of the sister hotel Royal Solaris Cancun.

Club Solaris Cancun

ALL INCLUSIVE Hotel with 300 rooms overlooking the lagoon or the Caribbean Sea, has a peculiar pyramidal structure slightly inspired by the Chichen-Itza pyramid.

Club GR Solaris

ALL INCLUSIVE luxury family hotel with 306 rooms, with views of the sea or the lagoon and extended balconies. It has a family atmosphere, so it offers a wide variety of activities during the day and night.

Club Solaris Cabos

Magnificent ALL INCLUSIVE family hotel facing the Sea of Cortez. It has a Mexican hacienda style, beautiful gardens, an activity pool and relaxation pool. It has 390 rooms.